{"id":2589,"date":"2026-04-02T10:30:00","date_gmt":"2026-04-02T00:30:00","guid":{"rendered":"https:\/\/digitalbbq.au\/?p=2589"},"modified":"2026-03-12T19:15:56","modified_gmt":"2026-03-12T09:15:56","slug":"the-doorman-fallacy","status":"publish","type":"post","link":"https:\/\/digitalbbq.au\/index.php\/2026\/04\/02\/the-doorman-fallacy\/","title":{"rendered":"The Doorman Fallacy"},"content":{"rendered":"\n

Every few months a story does the rounds about a job that gets \u201coptimised\u201d out of existence. A door greeter, a receptionist, an admin. The pitch is always the same: we can automate the visible part of the role, save some money, and nothing important will change.<\/em><\/p>\n\n\n\n

Except something important always changes.<\/p>\n\n\n\n

Rory Sutherland tells the classic version with the luxury hotel doorman.<\/p>\n\n\n\n

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