{"id":1234,"date":"2023-09-14T10:30:00","date_gmt":"2023-09-14T00:30:00","guid":{"rendered":"https:\/\/digitalbbq.au\/?p=1234"},"modified":"2023-09-13T16:36:28","modified_gmt":"2023-09-13T06:36:28","slug":"digital-twins-in-the-aec-industry-beyond-the-buzzword","status":"publish","type":"post","link":"https:\/\/digitalbbq.au\/index.php\/2023\/09\/14\/digital-twins-in-the-aec-industry-beyond-the-buzzword\/","title":{"rendered":"Digital Twins in the AEC Industry: Beyond the Buzzword"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">The Built Environment and Digital Twins<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The built environment refers to human-made surroundings, encompassing everything from buildings to infrastructure. In the complex and fragmented AEC (Architecture, Engineering, Construction) industry, digital twins are emerging as a transformative tool. But what exactly are digital twins, and how do they fit into the AEC landscape? This post will explore the concept, breaking down misconceptions and highlighting their practical applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The AEC\/FM industry faces challenges in information exchange across organisational boundaries. Building Information Modeling (BIM) has helped address fragmentation, but the industry is now exploring the combination of BIM with the Internet of Things (IoT) to create digital twins. This integration offers enhanced visibility for asset monitoring, predictive maintenance, simulations of future states, and better documentation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Understanding Digital Twins<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Digital twins are still maturing in the AEC\/FM context. Camposana et al. explored the unique complexity of digital twins through seven metaphors to help simplify the concept, including the mirror, shadow, twin, agent, avatar, proxy, and soul. These metaphors provide insights into the dynamic nature of digital twins, emphasising their role as complex software ecosystems that integrate information, co-create value, and deliver new products or services. <a href=\"https:\/\/ieeexplore.ieee.org\/abstract\/document\/9350256\" data-type=\"link\" data-id=\"https:\/\/ieeexplore.ieee.org\/abstract\/document\/9350256\">Read more about their research here<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Imagine you have a toy car. Now, imagine you make a copy of that car on your computer or tablet, where you can see it, play with it, and even test how it runs without touching the real car. This copy on your device is like a &#8220;digital twin&#8221; of your real toy car. People use digital twins for big things like airplanes, buildings, or machines to test and understand them better without having to touch the real thing!<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/focused-man-repairing-remote-controlled-toy-car-2021-09-04-08-13-33-utc-4-1024x683.jpg\" alt=\"\" class=\"wp-image-1249\" srcset=\"https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/focused-man-repairing-remote-controlled-toy-car-2021-09-04-08-13-33-utc-4-1024x683.jpg 1024w, https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/focused-man-repairing-remote-controlled-toy-car-2021-09-04-08-13-33-utc-4-300x200.jpg 300w, https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/focused-man-repairing-remote-controlled-toy-car-2021-09-04-08-13-33-utc-4-768x512.jpg 768w, https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/focused-man-repairing-remote-controlled-toy-car-2021-09-04-08-13-33-utc-4-1140x760.jpg 1140w, https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/focused-man-repairing-remote-controlled-toy-car-2021-09-04-08-13-33-utc-4-600x400.jpg 600w, https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/focused-man-repairing-remote-controlled-toy-car-2021-09-04-08-13-33-utc-4.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Information Standardisation: The First Hurdle<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Before diving into the world of digital twins, information standardisation is a crucial step. It ensures that data is consistent, accurate, and accessible across different platforms and stakeholders. Without standardised information, the potential of digital twins remains untapped.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/2023-08-23_09-08-35-1024x572.png\" alt=\"\" class=\"wp-image-1250\" srcset=\"https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/2023-08-23_09-08-35-1024x572.png 1024w, https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/2023-08-23_09-08-35-300x167.png 300w, https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/2023-08-23_09-08-35-768x429.png 768w, https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/2023-08-23_09-08-35-1536x857.png 1536w, https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/2023-08-23_09-08-35-2048x1143.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The need for standardisation is paramount in the ever-evolving landscape of the AEC industry. We need a collaborative approach, building upon existing standards like Uniclass, Omniclass, VBIS, and AusHFG, rather than constantly reinventing the wheel. As it is, those classification systems alone are more than enough. Open-source collaborative platforms are vital, providing a foundation that can be enhanced and adapted. Unfortunately, the pursuit of the &#8220;next big thing&#8221; to make a name in the industry often leads to creating new systems that only add to confusion and dysfunction. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the energy spent on these endeavours were redirected towards improving and consolidating existing systems, the industry would find itself in a much more cohesive and functional place. The path to progress isn&#8217;t paved with fragmentation; it&#8217;s built on the bedrock of unified standards and shared vision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With improved information standardisation, integrating AI, Machine Learning, and Big Data Analytics with digital twins becomes an exciting frontier. It enables the creation of dynamic models that can learn and update the status of the physical counterpart. This convergence of technologies offers unprecedented opportunities for predictive insights and real-time monitoring.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Misunderstanding of Digital Twin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Common misunderstandings about digital twins persist, such as the belief that a digital twin does not exist without a physical object. Recognising that digital twins can be much more than a single piece of software is important. They can be complex ecosystems with different inputs, outputs, connectors to IoT, dashboards, and more.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-small-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size wp-block-paragraph\">Imagine building a LEGO house.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">BIM (Building Information Modeling) is like the instructions for the LEGO house. It tells you how to build it, what pieces to use, and even gives you information about each piece.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">A digital twin is like a copy of your finished LEGO house on your computer. Once the house is built, you can see how sunlight falls on it, how wind affects it, or even how people might move inside it, all on your computer.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">So, BIM helps in designing and building, while a digital twin helps in understanding and managing the finished building. They&#8217;re closely related, but not quite the same thing.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/ZfAE2ZC-1024x683.jpeg\" alt=\"Sad Keanu Digital Twin Lego\" class=\"wp-image-1243\" srcset=\"https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/ZfAE2ZC-1024x683.jpeg 1024w, https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/ZfAE2ZC-300x200.jpeg 300w, https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/ZfAE2ZC-768x512.jpeg 768w, https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/ZfAE2ZC-1140x760.jpeg 1140w, https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/ZfAE2ZC-600x400.jpeg 600w, https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/ZfAE2ZC.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Business Perspective and Practical Considerations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">From a business standpoint, digital twins offer significant benefits. However, not every company requires one. Understanding what a digital twin can do for you and why you do or don&#8217;t need one is vital. Some may want a comprehensive solution, while others may prefer a simpler variation. It&#8217;s about finding the right fit for your needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital twins are revolutionising the AEC industry, but they are not a one-size-fits-all solution. By understanding the complexity, standardisation challenges, integration possibilities, and common misconceptions, we can make informed decisions about their implementation. Whether you&#8217;re considering a full-fledged digital twin software ecosystem or a simpler variation, understanding your needs and the potential benefits is key to success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What are your thoughts on the digital twin landscape?<\/strong> Can you see the tangible benefits, or does it feel like just another buzzword in a sales pitch? The future of our industry hinges on collaboration, understanding, and a shared commitment to standards that serve us all. Whether you&#8217;re already immersed in digital twins or just starting to explore the possibilities, your insights matter. Join the conversation, share your experiences, and let&#8217;s shape the future of digital twins together. Because it&#8217;s not just about technology; it&#8217;s about building a better, more connected industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Built Environment and Digital Twins The built environment refers to human-made surroundings, encompassing everything from buildings to infrastructure. In the complex and fragmented AEC (Architecture, Engineering, Construction) industry, digital twins are emerging as a transformative tool. But what exactly are digital twins, and how do they fit into the AEC landscape? This post will explore the concept, breaking down&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[68,69],"class_list":["post-1234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital","tag-digital-twins","tag-thoughts"],"jetpack_publicize_connections":[],"jetpack-related-posts":[{"id":2166,"url":"https:\/\/digitalbbq.au\/index.php\/2024\/09\/12\/my-bilt-2024-recap\/","url_meta":{"origin":1234,"position":0},"title":"My BiLT 2024 Recap","author":"Ryan Lenihan","date":"12 September 2024","format":false,"excerpt":"BiLT ANZ has come and gone for another year, and as I sit down to reflect on the event, I'm struck by the transformative power of digital innovation in our industry. The conference provided plenty of insights, connections, and forward-thinking discussions that left me energized about the future of AEC.\u2026","rel":"","context":"In &quot;Digital&quot;","block_context":{"text":"Digital","link":"https:\/\/digitalbbq.au\/index.php\/category\/digital\/"},"img":{"alt_text":"Melbourne City","src":"https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2024\/09\/melbourne-city.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2024\/09\/melbourne-city.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2024\/09\/melbourne-city.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2024\/09\/melbourne-city.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2024\/09\/melbourne-city.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2024\/09\/melbourne-city.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1364,"url":"https:\/\/digitalbbq.au\/index.php\/2023\/11\/09\/the-true-cost-of-billable-hours-a-barrier-to-innovation-and-growth\/","url_meta":{"origin":1234,"position":1},"title":"The True Cost of Billable Hours: A Barrier to Innovation and Growth","author":"Ryan Lenihan","date":"9 November 2023","format":false,"excerpt":"Billable hours have historically been a measure of productivity and profitability in professional services, especially in the AEC industry; however, this obsession is now proven to stifle innovation and threaten market stability. We can draw parallels between the AEC industry and the Big Four accountancy firms, whose practices shed light\u2026","rel":"","context":"In &quot;Team Building&quot;","block_context":{"text":"Team Building","link":"https:\/\/digitalbbq.au\/index.php\/category\/team-building\/"},"img":{"alt_text":"Engineer's office","src":"https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/11\/engineer-s-office.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/11\/engineer-s-office.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/11\/engineer-s-office.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/11\/engineer-s-office.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/11\/engineer-s-office.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/11\/engineer-s-office.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1222,"url":"https:\/\/digitalbbq.au\/index.php\/2023\/09\/07\/what-did-we-learn-from-bill-and-ted-applying-their-excellent-approach-to-life-in-the-aec-industry\/","url_meta":{"origin":1234,"position":2},"title":"What Did We Learn from Bill and Ted? Applying Their Excellent Approach to Life in the AEC Industry","author":"Ryan Lenihan","date":"7 September 2023","format":false,"excerpt":"Hello, excellent readers! Today, I'm taking you on a most triumphant journey inspired by none other than Bill and Ted, the iconic duo from the movies that captured my imagination as a 10-year-old on a road trip with family. \"Excellent, dude!\" became our rallying cry, and the adventures of Bill\u2026","rel":"","context":"In &quot;Digital&quot;","block_context":{"text":"Digital","link":"https:\/\/digitalbbq.au\/index.php\/category\/digital\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/billandted.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/billandted.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/billandted.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/billandted.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/billandted.png?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":1342,"url":"https:\/\/digitalbbq.au\/index.php\/2023\/10\/12\/ai-adoption-and-digital-transformation-in-the-aec-industry\/","url_meta":{"origin":1234,"position":3},"title":"AI Adoption and Digital Transformation in the AEC Industry","author":"Ryan Lenihan","date":"12 October 2023","format":false,"excerpt":"The Architecture, Engineering, and Construction (AEC) industry is undergoing a significant transformation, driven by the adoption of Artificial Intelligence (AI) and other digital technologies. Today we explore the importance of embracing these technologies, the challenges faced by the industry, and the various digital technologies emerging in the AEC sector. Importance\u2026","rel":"","context":"In &quot;Digital&quot;","block_context":{"text":"Digital","link":"https:\/\/digitalbbq.au\/index.php\/category\/digital\/"},"img":{"alt_text":"artificial intelligence (ai) and machine learning (ml)","src":"https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/10\/artificial-intelligence-ai-and-machine-learning-ml-.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/10\/artificial-intelligence-ai-and-machine-learning-ml-.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/10\/artificial-intelligence-ai-and-machine-learning-ml-.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/10\/artificial-intelligence-ai-and-machine-learning-ml-.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/10\/artificial-intelligence-ai-and-machine-learning-ml-.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/10\/artificial-intelligence-ai-and-machine-learning-ml-.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1945,"url":"https:\/\/digitalbbq.au\/index.php\/2024\/08\/15\/overcoming-fears-and-unlocking-ai-potential-in-the-aec-industry\/","url_meta":{"origin":1234,"position":4},"title":"Overcoming Fears and Unlocking AI Potential in the AEC Industry","author":"Ryan Lenihan","date":"15 August 2024","format":false,"excerpt":"Artificial Intelligence (AI) is transforming the Architecture, Engineering, and Construction (AEC) industry, bringing with it both excitement and apprehension. While AI has the potential to revolutionize the way we work, fears and misconceptions about its capabilities and limitations can hinder its adoption. In this blog post, we'll explore common concerns\u2026","rel":"","context":"In &quot;Digital&quot;","block_context":{"text":"Digital","link":"https:\/\/digitalbbq.au\/index.php\/category\/digital\/"},"img":{"alt_text":"Portrait of joyful admin tasked with AI applications development","src":"https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2024\/07\/portrait-of-joyful-admin-tasked-with-ai-applications-development.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2024\/07\/portrait-of-joyful-admin-tasked-with-ai-applications-development.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2024\/07\/portrait-of-joyful-admin-tasked-with-ai-applications-development.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2024\/07\/portrait-of-joyful-admin-tasked-with-ai-applications-development.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2024\/07\/portrait-of-joyful-admin-tasked-with-ai-applications-development.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2024\/07\/portrait-of-joyful-admin-tasked-with-ai-applications-development.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":1278,"url":"https:\/\/digitalbbq.au\/index.php\/2023\/09\/28\/the-power-of-workplace-culture-in-the-aec-industry\/","url_meta":{"origin":1234,"position":5},"title":"The Power of Workplace Culture in the AEC Industry","author":"Ryan Lenihan","date":"28 September 2023","format":false,"excerpt":"Workplace culture is the lifeblood of any organization. It shapes how employees interact, solve problems, and achieve goals. In the Architecture, Engineering, and Construction (AEC) industry, the importance of a positive workplace culture cannot be overstated. This post explores the role of workplace culture in the AEC industry and how\u2026","rel":"","context":"In &quot;Team Building&quot;","block_context":{"text":"Team Building","link":"https:\/\/digitalbbq.au\/index.php\/category\/team-building\/"},"img":{"alt_text":"Business Team Working Together In Busy Multi-Cultural Office","src":"https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/business-team-working-together-in-busy-multi-cultural-office.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/business-team-working-together-in-busy-multi-cultural-office.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/business-team-working-together-in-busy-multi-cultural-office.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/business-team-working-together-in-busy-multi-cultural-office.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/business-team-working-together-in-busy-multi-cultural-office.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/business-team-working-together-in-busy-multi-cultural-office.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/digitalbbq.au\/wp-content\/uploads\/2023\/08\/lights-night-city.jpg","_links":{"self":[{"href":"https:\/\/digitalbbq.au\/index.php\/wp-json\/wp\/v2\/posts\/1234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalbbq.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalbbq.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalbbq.au\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalbbq.au\/index.php\/wp-json\/wp\/v2\/comments?post=1234"}],"version-history":[{"count":10,"href":"https:\/\/digitalbbq.au\/index.php\/wp-json\/wp\/v2\/posts\/1234\/revisions"}],"predecessor-version":[{"id":1304,"href":"https:\/\/digitalbbq.au\/index.php\/wp-json\/wp\/v2\/posts\/1234\/revisions\/1304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalbbq.au\/index.php\/wp-json\/wp\/v2\/media\/1235"}],"wp:attachment":[{"href":"https:\/\/digitalbbq.au\/index.php\/wp-json\/wp\/v2\/media?parent=1234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalbbq.au\/index.php\/wp-json\/wp\/v2\/categories?post=1234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalbbq.au\/index.php\/wp-json\/wp\/v2\/tags?post=1234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}